This workshop is designed for agricultural educators looking to strengthen their FFA program through intentional branding and marketing. Participants will explore practical strategies for building a recognizable chapter identity, promoting activities, and effectively communicating their program's impact to students, administrators, and the community. Through guided discussion and real-world examples, teachers will learn how to use social media, visual storytelling, and community partnerships to enhance visibility and engagement. The session will focus on creating consistent messaging, developing a strong visual presence, and showcasing student success in meaningful ways. Attendees will leave with ready-to-use tools, messaging ideas, and marketing strategies to elevate their program's presence, attract support, and highlight the value of agricultural education in their community.
